Helping navigate the three tier trade channel. Small producers cannot see the results without constant communication, effective programming, incentives and most importantly boots on the ground. This is a major barrier to market for small producers because of the initial investment and ongoing cost. WHL does this effectively, efficiently and affordably. Also offering National Accounts Manager, Retail Chain Manager, and Sales Managers in strategic markets across the US.
Marketing / Communication
Through continuous communication WHL will insure that your brand is present in the minds of your distributor partners. WHL will also develop and manage effective marketing material (Tasting Notes, Accolades, one sheets, etc.) for the trade and consumer.
Brand Development / New Product Launches
Two winery facilities with large bulk wine supply in house allows us to streamline the process to get your brands to the market quickly and affordably. WHL has the experience to help guide your brand to success. Knowing the market needs and trends will help avoid common mistakes to market. WHL has a large and diverse network of distributors to make sure your product gets the attention that it deserves. WHL is connected to one of the largest bulk spirits brokers in the world with access to entry level to high end spirits in all flavors.
Import / Export
We have you covered with our strategic import alliances across the country. With three temperature controlled warehouses positioned evenly throughout California, we can handle your import needs.
Unprecedented monthly, quarterly, yearly reporting with complete spend analysis. You will see every dollar and how it has applied to sales. Very important tool to judge the strength in programming/incentives which allows us to make changes to more effectively use dollars.